Service
UI/UX Strategy & Optimization
Strategy that turns user pain into product gain.
Design without strategy is decoration. The expensive version of that is a product that looks current and still loses people at the same step it always did.
This work starts by finding where users actually stall and why, then turning that into a list you can act on in priority order.
Who this is for
You have a live product or site with real traffic, and the numbers say people leave somewhere specific. You have opinions about why, and you want them tested rather than confirmed. You would rather fix three things that matter than thirty that do not.
Who this isn't for
If the product has no users yet, there is nothing to audit that is research and design, not optimisation. If you want a redesign because the current one feels dated, this will probably tell you the structure is fine and the problem is elsewhere, which may not be the answer you were hoping to buy.
How the work runs
I work through the product as each role, mapping every path and noting where it asks the user to make a decision it should have made for them. Where analytics exists, it points at which of those findings is expensive; where it does not, watching real people use it does the same job.
The output is a ranked list: what is wrong, why it costs you, what to do, and how much effort each fix is. Ranked by impact against effort, so the first item is worth doing this week.
What this looked like on Vclean Cars
A premium detailing service whose brand promised precision and whose booking experience did not. The finding that mattered was not visual: customers could not tell which service they were choosing, because the names meant something inside the business and nothing outside it.
Renaming the services and reordering them by what a customer actually asks for did more than any layout change would have. Nagarjun, the founder, has the honest version of that on the case study.
What you leave with
A prioritised findings document with reasoning, not just observations. Annotated flows showing where people stall. Specific recommendations against each finding. And a clear split between what is worth fixing now, what can wait, and what is not actually a problem.
My Process
Audit & Analysis
I dive deep into your existing data and product to find exactly where users are dropping off.
User Research
Conducting interviews and usability tests to uncover the hidden pain points of your customers.
Strategic Map
Creating a prioritized roadmap of design improvements backed by user data and business goals.
Optimization
Implementing and testing design changes to ensure we are moving the needle on your core KPIs.
Case Studies
Related Projects
Something not converting?
Tell me where users stall and what you have already tried. If the fix is small, I'll tell you that rather than sell an audit.
Sampath did an excellent job designing our logo and developing our website. The work was creative, professional, and perfectly aligned with our brand. Most importantly, he delivered everything on time without compromising on quality. Great experience working with him!
FAQ
Frequently asked questions
What is a UX audit, in practice?
A structured pass over the product looking for where users stall, what the interface asks them to do that it should decide for them, and which of those is costing you the most. It ends in a prioritised list, not a document of observations.
How long does an audit take?
One to three weeks depending on the size of the product. You get findings ranked by impact against effort, so you can act on the first three before the rest is finished.
Do you need analytics access?
It helps and it is not required. Analytics tells you where people drop; it rarely tells you why. Most of the useful findings come from working through the product as each role and from watching real people use it.
Will you tell me things I don't want to hear?
That is what you are paying for. An audit that confirms every decision you already made was not worth commissioning. Findings come with reasoning so you can disagree with the argument rather than the conclusion.
What happens after the audit?
Either you take the list and act on it, or I design the fixes. Both are fine and they are priced separately, so the audit is useful on its own rather than a lead-in to a larger project you have not agreed to.
Is this the same as conversion rate optimisation?
It overlaps. CRO usually means testing variations of a page; this starts a level earlier, at whether the flow is the right shape. Testing button colours on a flow with a structural problem measures the wrong thing precisely.
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