Portfolio

Selected Work

Six projects, each written up in full: the constraint that shaped it, the decisions that followed, and what actually shipped. Mobile apps, brand identities and websites, designed end to end.

Most of it is operational software for businesses that cannot afford downtime: a point-of-sale for a laundry counter where the cashier has wet hands and a queue behind them, a dual-sided marketplace where the customer books water and the driver runs the route. The rest is identity work, where the mark has to survive a favicon and a signboard equally.

The case studies include the parts that did not work first time. The reports screen on LaundryHub was rebuilt four times before the owner believed the number it showed.